by Helen Lloyd
If you’ve been following the audiobook industry on social media recently, you may have seem the hashtag #JIAM – standing for June is Audiobook month! All over the audiobook world, narrators, publishers and rights holders are highlighting this growing sector of the publishing world.
According to the Audio Publishers Association, the industry has seen nine straight years of double-digit growth, and revenue grew by 12% in 2020 to $1.3 billion.
This means that there’s never been a better time for authors and rights holders to bring their work to audio. But where to start? This week, Raconteurs Audio brings you a series of articles that aim to de-mystify the process.
How Can I Get My Book Into Audio?
If you’re lucky enough to be working with a mainstream publisher, it’s likely that your editing and marketing colleagues already realize that an audiobook version of your book is an essential component of bringing a book to market. And if you’re a best-selling author, narrating an audio version can be a magnet for some very well-known narrators. Household names from stage and screen have been short of work during the pandemic, so they’re very happy to step into a recording studio to record the latest hot-off-the-press title by a favourite writer.
But that’s not the only way to publish your audiobook! Alongside every well known author-narrator combo, there is a whole other realm of audiobook production and publishing operating around the world. Of the thousands of audiobooks created every year, only a very small percentage of these are celebrity titles. The vast majority are narrated by people like the Raconteurs Audio team: full time professional narrators and actors who not only record for traditional publishers and production houses, but also produce audiobooks as independent producers working directly with authors and rights holders.
It’s a Great Time to Dive Into Audiobooks!
Over the next few days, we’ll delve into the various aspects of audiobook production for authors. In Part Two, we’ll talk about audio rights: who owns them, how to claim them, and what to do with them once you control them. Later in the week, we’ll look at working with a production company, choosing a narrator, and how to work with them.
Join the many thousands of authors bringing their work to audio – to expand your audience, connect with new reader / listeners, and enhance your brand. Get in touch with Raconteurs Audio today – and find out more about how we can help you publish your audiobook!
About Helen Lloyd
Helen has been blogging for many years – about acting, audiobooks and other related stuff. She is a founder member of Raconteurs Audio, and as well as being an award winning audiobook narrator and producer, she is a narrator coach and mentor helping numerous narrators to hone their skills and advance their narration journey.